What are your duties for a SIP and how is it different than the other editors on a typical masthead?
As the executive editor of the home design group, I manage around a dozen special interest titles (all part of Meredith Premium Publishing), most of which are newsstand-only titles, except for Do It Yourself and Country Home which are both quarterly subscriptions. I hands-on edit a couple of titles—Beautiful Kitchens & Baths and Cottage Style—but I also work with a team of contributing editors to get our more than twenty issues out the door each year! Some of them are annuals, some come out two or three times a year. The difference with special-interest titles is that the editorial team is usually much smaller—often just one editor and one art director—so we make the decisions on our content directly.
Are you interested in receiving pitches? Do you have different lead times?
Yes, however, it’s important to understand that we primarily need locations we can photograph—whole homes, or just kitchens or baths, or examples of spaces with great storage. Most of our magazines are around 80% location photography and focused on a particular design style. We work about nine to twelve months ahead.