What are the essentials you want to see in a pitch?
Images of products, pricing, and one-sentence descriptions about the products (highlights) along with a link to the preferred way for consumers to purchase. If it’s to-the-trade, please note. A Dropbox link to access images, additional info/specs on the products is also important. Products that are linked out directly to the site are ideal for quick review.
Is it too late to pitch products in October and November for consideration of Holiday gift guides online?
No, it’s not too late. I know some outlets I write for are constantly updating Gift Guide stories to replace “old” or “sold out” items with fresh, exciting new picks.
Considering this Covid era, what do freelancers need more of? What are you not needing?
Needing: More dual-functionality, “worth the investment” purchases, “happy” profiles or success stories, how to “holiday at home.” We need products you can customize, organization tools, “ways to invest in your space” or heighten your current living experience at home. Design shops that now have e-commerce, any new virtual shopping options. Also, stories featuring diversity, giving back, small business highlights, designers who have found their niche in the market/industry.
Not needing: New flagship store grand openings, large group entertaining features, non-virtual event promos.
What makes your life easier as a freelancer on the receiving end of pitches? What do you not want to have to ask for?
If asking about a particular product, say sofas, please only suggest new sofa options or best-sellers. Please include product name, measurements/materials, pricing, and a brief description (inspiration, unique details, etc.). If a quote from the designer/maker is available, that is always lovely to have.
Is there anything else you would like to share with small businesses and designers with projects and products to pitch at this time?
Think small and supportive! If you’re a small business how are you setting yourself apart? Designers: How are your projects bringing light, improving a family’s well being, how can how you live be shared in a way that inspires others? How can how you live/ holiday be shared with others in a meaningful way?
Products: Why would someone want to spend their limited dollars on this piece right now? For products, I think a focus on family, life-enhancing qualities, and an approachable price point is key.