Welcome to Recipe for Press

Are you ready for media attention but can’t afford a publicist?
Consider Recipe for Press your essential #DIYPR toolbox with everything you need to win your projects, products, and your positive notice in the opinionated eyes of today’s press

Pitch Kit Bundle


This DIY PR toolkit is EVERYTHING you need to leverage media to create a buzz for your business, including our exclusive digital download on how to maximize and make the most of press placements when you land them!

Recipe for Press


The original DIY guide to being your own publicist. Even more relevant than when it was published, this book shows you how to engage today’s influencers and inspire them to write about your brand and products.

Recipe for Press: Designer Edition


Here’s the book with the tools that interior designers, architects, landscape planners, and product designers need to take advantage of the new media opportunities available to creative professionals.

Recipe for Press Media List


This list is PR gold and an invaluable and thoughtfully curated list of over 1350 of the country’s top editors, online editors and freelance writers in home, food, fashion, parenting, travel, business, and lifestyle. Created with entrepreneurs in mind, this source is your media contact concierge!

Pitch Wheel™


We created the Recipe for Press Pitch Wheel ™ to hang in your studio and to be an interactive tool to help remind you when and what to pitch, aligning ideas and products to editorial calendars.

The Pitch Roadmap


There’s more than one way to pitch an editor your story. The key is to identify the one angle
that’s the best fit for the pages they write. This digital download shows you how.

Post Press Kit


You got press! …. Now what?

This digital download is your guide to maximizing hard-earned press coverage, including the proper etiquette with those who helped along the way.