The Recipe for Press Media List
$150.00 for 1 year
Updated weekly, this meticulously curated list is a line-by-line edit of the names you need to gain press coverage. We include a serious freelance writer section and follow editors as they move from publication to publication (and add those important points to our valuable “notes” section). We track new publications (online and print) and important contributors who often write for multiple publications.
With your annual subscription to the Recipe for Press Media list, you’ll access a simple, easy to read document and updated in real time that can be filtered by region, title, name, or publication. You’ll also receive monthly emails alerting you of new additions and changes to the list.
- An email and active social media contact with each name
- A super valuable “Notes” section that shares specific areas of interest and submission guidelines when available.
- An impressive and valuable freelance writer section of top home, food, and lifestyle writers in the country!
- Specific job titles that indicate the section of the publication to pitch.
- Top editors for important regional publications in California, Georgia, South Carolina, North Carolina, Arizona, Florida, Maine, Illinois, Delaware, Maryland, and Texas
- Interior design trade publications and podcasts, including Designers Today, Home Accents, 1st Dibs Introspective, Business of Home, Furniture Today, The Chaise Lounge, and Something About Interior Designers
Meet the expert of DIY PR
Amy Flurry, author of Recipe for Press, has over two decades of editorial experience, producing features and writing for top print and online publications. In 2011 Amy authored Recipe for Press (Pitch Your Story and Create a Buzz,) then took to the road, sharing her editorial insights with entrepreneurs. Recipe for Press (Designer Edition) is her latest book with the tools interior designers need to take advantage of the press opportunities available to creative professionals.
The book took shape after two years as creative director of the first-of-its kind project management app for interior design professionals. Within the interiors industry, Amy is a nationally recognized speaker on creative communications and in-house public relations and co-founder of aloka, a home furnishings company based in Atlanta.
Mark Cutler
The session we did with you was such a great kick in the pants and really empowering!
Mark Cutler
CutlerSchulze
Bethany Mabee
I wanted to thank you for all of the work that you put into my one-on-one consult. So incredibly valuable – worth every penny! I can’t thank you enough for all of your suggestions and your willingness to share your resources and contacts so freely!
Bethany Mabee Art
Christina Juarez
My office relies on Amy Flurry and her team to do the heavy lifting of keeping an updated media list. It’s a thankless job and her list is a valuable tool to keep key contacts at my fingertips. This sole proprietor is so very grateful!!!!
Christina Juarez & Company
Heather Ison, Interior Design Photographer
Both the media list & Recipe for Press have been a game changer to my business this past year. I am an interior design photographer & with the tools I learned from Amy’s book and the contacts I now have from the media list I have been able to put my clients in print publications consistently all year long. I can’t recommend it enough to have these two tools if you are in the interior design industry.
Claire Staszak / Centered By Design
Using Amy Flurry Media as my PR team was one of my best decisions last year! Amy’s guidance and relationship building helped my firm to land a national showhouse and two national print features, along with a high profile online feature as well. A true believer in collaboration, creative ideas and a champion of those in the design industry, it was a pleasure to brainstorm, work with and learn from Amy. She has a wonderful ability to put you at ease, but still give it to you straight. Both qualities I truly appreciated in a PR professional.
Melissa Moriarty
Wow this list is a total life-saver AND a game changer. Not only is it helpful for finding the right point of contact at the right publication, but there’s also great insider knowledge in the Notes section with commentary around recent career movement, special rules to follow (if any), and sometimes the editorial calendar for the year. The list is worth every penny.
Azulina Ceramics
Ruthann Baler
Congratulations for spearheading a business that many of us solo entrepreneurs need! I used to work for agencies and I know they spent thousands on media intelligence software. The Recipe for Press Media list makes it possible for independents to be more strategic and successful (and save time!) in our media outreach. I will be sure to refer you to my colleagues.
Ruthann Baler Strategic Communications
Dana Nivens, Heartsong Herbs
We just landed our first piece in a national publication all thanks to the Media List! I’m so grateful for Amy Flurry & Team for creating such an incredible resource.
Pacific Designs
It’s a fabulous resource that works!
Jill Mckenzie
This is the book and media list you need ASAP for pitching properly.
Steve McKenzie Interior Design
Sherri Kaven, Saint Olio founder
I am constantly telling people small businesses to get the Recipe for Press book and Media List and to follow Amy’s steps to PR – so much more effective than hiring it out!!
Claire Stasick, Centered by Design
Save yourself a lot of time and purchase THIS list. Keeping an up-to-date media list is not easy, and editors can change quickly in the online landscape.
Gianna Marzella, Gia Mar Interiors
Every designer should have this database. I just purchased your media list and wish I had done it sooner. I wasted so much time reaching out to the wrong people and this list is incredibly detailed, thoughtful and comprehensive.
Katy Olson, Business of Home
In her latest book, Flurry offers a guide to the opportunities media affords the savvy interior designer. She also provides a simple analysis on how to pinpoint a goal, develop a brand statement and identify where a designer’s brand can fit editorially.
Vicki Gladle Bolick, The Ace of Space
This book is PR gold. Should be in every designer’s communication toolbox.
Gail Davis Designs
This book is EVERYTHING!! #mustread
Decocco Design
Finally got a chance to sit down and read it- SO well done! Thank you for this great resource.
Tami and Krista, Cloth & Kind
We devoured every morsel of wisdom in Amy’s book and then put it into action.
Darla Powell, Wingnut Social
THE small business blueprint for DIY publicity.
Laura Thurman, Thurman Design Studio
The most practical and actional advice ever! It changed my whole concept about how to get press for yourself. The one page on how to write an effective pitch is worth the price of the book alone.
Deijhon Yearby, Cozybear Market Garden
I now know exactly when to advertise an event or when to pitch my podcast.. I would recommend the Pitch Wheel to anyone who wants to take promoting their business into their own hands.
Nancy Ganzekaufer, business coach
This Pitch Wheel is a must have for those looking to get published. So clever!
@givemechic
This wheel is soooo genius! It is an extremely useful tool to have if you are starting out in the fashion/beauty/lifestyle. Pitch smarter, not harder!
Lynndee Tonkin
This is an excellent guide for anyone with a product that would like to know how to get it in a magazine. I’d highly recommend it.
Darla Powell, Wingnut Social
THE small business blueprint for DIY publicity.
Edward and Candice Shapiro
It worked for my son who opened his first restaurant and we are implementing it for our family retail store. It was recommended by a branding company and so happy we listened.
Kara Brown, owner of Waxing Kara
I learned about Recipe for Press when it launched. The results that I experienced surprised me (in a great way! Amy makes this easier than it would have been if I tried to figure it out on my own. Her list alone saves me days of time.
Kirsten Palladino
Excellent book for small-business owners. As a seasoned editor, I can say for sure that Amy’s book holds the key to getting your business in front of editors.
Jasmine Pahl
This is one of the most useful books I have ever read. It’s all about DIY PR and how to approach editors and producers in a way the offers useful content for them and lots of ink and screen time for you and your product. Everybody wins!
Jasmine Pahl
This is one of the most useful books I have ever read. It’s all about DIY PR and how to approach editors and producers in a way the offers useful content for them and lots of ink and screen time for you and your product. Everybody wins!