Recipe for Press: Designers Edition
In this timely guide to navigating the new media landscape, Amy shares how to pitch your project, when to follow up and smart ways to steer clear of the little mistakes proven to kill big opportunities. She also fields advice from dozens of design industry influencers who share their proven “recipes for press”. You’ll find a pitch template and a “follow-up” to help in formulating your outreach and creating a media roadmap for your project or firm.
Meet the expert of DIY PR
Amy Flurry, author of Recipe for Press, has over two decades of editorial experience, producing features and writing for top print and online publications. In 2011 Amy authored Recipe for Press (Pitch Your Story and Create a Buzz,) then took to the road, sharing her editorial insights with entrepreneurs. Recipe for Press (Designer Edition) is her latest book with the tools interior designers need to take advantage of the press opportunities available to creative professionals.
The book took shape after two years as creative director of the first-of-its kind project management app for interior design professionals. Within the interiors industry, Amy is a nationally recognized speaker on creative communications and in-house public relations and co-founder of aloka, a home furnishings company based in Atlanta.