Recipe for Press: Designers Edition

(7 customer reviews)


In this timely guide to navigating the new media landscape, Amy shares how to pitch your project, when to follow up and smart ways to steer clear of the little mistakes proven to kill big opportunities. She also fields advice from dozens of design industry influencers who share their proven “recipes for press”. You’ll find a pitch template and a “follow-up” to help in formulating your outreach and creating a media roadmap for your project or firm.

Meet the expert of DIY PR

Amy Flurry, author of Recipe for Press, has over two decades of editorial experience, producing features and writing for top print and online publications. In 2011 Amy authored Recipe for Press (Pitch Your Story and Create a Buzz,) then took to the road, sharing her editorial insights with entrepreneurs. Recipe for Press (Designer Edition) is her latest book with the tools interior designers need to take advantage of the press opportunities available to creative professionals.

The book took shape after two years as creative director of the first-of-its kind project management app for interior design professionals. Within the interiors industry, Amy is a nationally recognized speaker on creative communications and in-house public relations and co-founder of aloka, a home furnishings company based in Atlanta.

What People Are Saying

7 reviews for Recipe for Press: Designers Edition

  1. Jasmine Pahl

    This is one of the most useful books I have ever read. It’s all about DIY PR and how to approach editors and producers in a way the offers useful content for them and lots of ink and screen time for you and your product. Everybody wins!

  2. Laura Thurman, Thurman Design Studio

    The most practical and actional advice ever! It changed my whole concept about how to get press for yourself. The one page on how to write an effective pitch is worth the price of the book alone.

  3. Tami and Krista, Cloth & Kind

    We devoured every morsel of wisdom in Amy’s book and then put it into action.

  4. Decocco Design

    Finally got a chance to sit down and read it- SO well done! Thank you for this great resource.

  5. Gail Davis Designs

    This book is EVERYTHING!! #mustread

  6. Vicki Gladle Bolick, The Ace of Space

    This book is PR gold. Should be in every designer’s communication toolbox.

  7. Katy Olson, Business of Home

    In her latest book, Flurry offers a guide to the opportunities media affords the savvy interior designer. She also provides a simple analysis on how to pinpoint a goal, develop a brand statement and identify where a designer’s brand can fit editorially.

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