Amy Flurry is a nationally recognized speaker on the subject  of DIY PR. Author of Recipe for Press: Pitch Your Product Like the Pros, Amy and her team developed a must-have Media List  service for creative professionals. Her second book, Recipe for Press: Designer Edition took shape after two years as creative director of the first-of-its-kind project management app for interior designers.

As a brand advisor, Amy has partnered with companies in the home furnishings industry to position their brand and expand their marketing strategies to connect to the interior design trade. She also applies trend direction to product development and range building.

Amy is also a founding partner in Aloka Home and  Paper-Cut-Project.


Paper Cut Project

Nikki Nye and Amy Flurry co-founded Paper-Cut-Project in 2010 a collaboration based on the transformation of simple sheets of paper into dramatic silhouettes. The duo forged a unique linkage of fine art and fashion that has garnered commissions by several of the world’s top fashion houses and galleries including, Hermès, Cartier, Kate Spade and Valentino.
At home on the theatre of runway, in site-specific installations and editorial, the paper sculptures work across many disciplines, including their recent collaboration with the Victoria & Albert museum, a 16-piece collection of paper wigs for their “Hollywood Costume” exhibit. Their work has been featured in the New York Times, Selvedge, Numero, and Italian Vogue.