Amy Flurry operates a boutique communications and brand development firm in Athens, Georgia. Along with her team and advisor, they partner with companies in the home furnishings industry to develop and and implement focused communication plans, expand marketing strategies to connect to the interior design trade and apply trend direction to product development.
Amy has two decades of editorial experience, producing features and writing for top print and online publications. In 2011 Amy authored Recipe for Press (Pitch Your Story and Create a Buzz,) and is a nationally recognized speaker on the subject of DIY PR. Recipe for Press (Designer Edition) is her newest book with the tools interior designers need to take advantage of the press opportunities available to creative professionals. The book took shape after two years as creative director of the first-of-its kind project management app for interior design professionals.
Amy is co-founder of Paper-Cut-Project, a company that conceives highly crafted installations for fashion houses including Hermes, Kate Spade, Valentino, Christies and the Victoria & Albert Museum. She is also principal in aloka, a home accessories company with an emphasis on limited-supply vintage pillows and throws thoughtfully styled for today’s living.
Paper Cut Project
Nikki Nye and Amy Flurry co-founded Paper-Cut-Project in 2010 a collaboration based on the transformation of simple sheets of paper into dramatic silhouettes. The Atlanta-based duo forged a unique linkage of fine art and fashion that has garnered commissions by several of the world’s top fashion houses and galleries including, Hermès, Cartier, Kate Spade and Valentino.
At home on the theatre of runway, in site-specific installations and editorial, the paper sculptures work across many disciplines, including their recent collaboration with the Victoria & Albert museum, a 16-piece collection of paper wigs for their “Hollywood Costume” exhibit. Their work has been featured in the New York Times, Selvedge, Numero, and Italian Vogue.