Recipe for Press

(7 customer reviews)


How do you find the right editor to pitch? What does a winning pitch look like? How far in advance should you pitch a magazine? When should you follow up? What one word is an editor looking to find in every pitch? Can you pitch an idea to multiple editors at the same time? Should images be sent with a pitch? What is the best way to thank an editor? What do editors need to find on your website? How many editors should you approach at one publication? What kind of approach gets results?

Recipe for Press answers these questions and more, all written from the perspective of an editor. The candid conversations with small business owners and creatives who have used the power of press to build their brands demystifies the process of getting your story and product featured in the pages of important publications, both in print and online.

Meet the expert of DIY PR

Amy Flurry, author of Recipe for Press, has over two decades of editorial experience, producing features and writing for top print and online publications. In 2011 Amy authored Recipe for Press (Pitch Your Story and Create a Buzz,) then took to the road, sharing her editorial insights with entrepreneurs. Recipe for Press (Designer Edition) is her latest book with the tools interior designers need to take advantage of the press opportunities available to creative professionals.

The book took shape after two years as creative director of the first-of-its kind project management app for interior design professionals. Within the interiors industry, Amy is a nationally recognized speaker on creative communications and in-house public relations and co-founder of aloka, a home furnishings company based in Atlanta.

What People Are Saying

7 reviews for Recipe for Press

  1. Jasmine Pahl

    This is one of the most useful books I have ever read. It’s all about DIY PR and how to approach editors and producers in a way the offers useful content for them and lots of ink and screen time for you and your product. Everybody wins!

  2. Kirsten Palladino

    Excellent book for small-business owners. As a seasoned editor, I can say for sure that Amy’s book holds the key to getting your business in front of editors.

  3. Kara Brown, owner of Waxing Kara

    I learned about Recipe for Press when it launched. The results that I experienced surprised me (in a great way! Amy makes this easier than it would have been if I tried to figure it out on my own. Her list alone saves me days of time.

  4. Edward and Candice Shapiro

    It worked for my son who opened his first restaurant and we are implementing it for our family retail store. It was recommended by a branding company and so happy we listened.

  5. Darla Powell, Wingnut Social

     THE small business blueprint for DIY publicity.

  6. Lynndee Tonkin

    This is an excellent guide for anyone with a product that would like to know how to get it in a magazine. I’d highly recommend it.

  7. Darla Powell, Wingnut Social

    THE small business blueprint for DIY publicity.

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