The need for a steady supply of photography and creativity in communicating a business is at an all-time high. With so many ways to connect with customers, the sheer volume of pictures needed to support the storytelling can be overwhelming for any business.
In preparing my interns for working in communications, I discuss the need to be able to confidently produce and participate in a photo shoot if the budget is not there to hire a professional. The goal: to create a cohesive campaign of images that the company can use for social media channels and marketing materials. This season, I invited aloka, a soft goods company based in Atlanta, to let us shoot their beautiful quilts and pillows.
In doing so, my team learns how to produce a shoot for a real company— from preparing a shot list, to styling scenes, to editing images— and gets experience in working together to deliver on deadline. Aloka gets to use the images. A win-win!