Well + Good

Erica Sloan is the senior lifestyle editor at Well+Good, where she oversees sex and relationships, astrology, travel, and financial and career well-being content for the brand, among other lifestyle topics. Before joining Well+Good in 2021, she worked as editorial assistant at Prevention magazine and assistant editor at Martha Stewart Living and Martha Stewart Weddings magazines.

Beauty: Senior Beauty Editor Zoe Weiner ( and/or Commerce Director Gina Vaynshteyn (

Fitness: Senior Fitness Editor Jennifer Heimlich (

Food: Senior Food Editor Betty Gold (

Health: Senior Fitness Editor Jennifer Heimlich (

Before pitching, please review the guidelines below and do the following:

  • Spend some time on Well+Good. While they’ve briefly outlined below the topic areas and story formats they publish, the best way for you to get a sense of their tone and scope is to cozy up for some QT with the site. While you’re there, please also check to see if they’ve already covered the idea you’re about to pitch—by far, the top reason they turn down pitches is because they’ve published similar pieces in the past.
  • Google your own idea. It might seem like a no-brainer, but you’d be surprised by how often they’re pitched stories that are very close to articles they’ve seen in other health and wellness publications. They’re looking for original stories and angles, so if your pitch has been widely covered in a similar way by other titles, they likely won’t approve it.