Aloka Home

Together with Ashu Ladha and Monik Ladha, Amy is a founding partner in Aloka, a luxury textile-driven brand that launched to the interiors trade in 2021. In this role, her participation in product development and communication has been essential to developing a unique brand expression and to positioning aloka in some of the most prestigious specialty boutiques in the country. In 2022, Amy’s team lead a brand refresh that successfully introduced Aloka to a consumer market. Together, they collaborate cross functionally with sourcing, design, and manufacturing and implement creative operations, communication and marketing, sales and designer outreach. In 2024, Amy and Ashu designed a small furniture line in a made-to-order capacity using their one-of-a-kind vintage textiles. Aloka has been featured in LUXE magazine, Business of Home, Domino and participated in sell-out collaborations with regional publishing giant, The Bitter Southerner. In 2025 Aloka moved to a new studio, expanded the team of sewers, introduced custom yardage and saw their products used in projects of some of the countries top design firms. Aloka products were featured in Veranda and Interior Design magazine and a video campaign by @demars_ was released in fall of 2025, expanding Aloka’s audience to younger viewers.

Our Role