Together with Ashu Ladha and Monik Ladha, Amy is a founding partner in aloka, a luxury textile-driven brand that begin in the interiors trade. In this role, her participation in product development and communication has been essential to developing a unique brand expression. In 2022, Amy’s team lead a brand refresh that introduced aloka to a consumer market. Together, they manage and implement creative operations, communication and marketing, sales support, and designer outreach.
- Overall brand direction and implementation
- Creative direction
- Product development
- Designer growth and retainment
- Sales support
- Marketing and PR
- Communications and management of digital media team