Aloka Home

Together with Ashu Ladha and Monik Ladha, Amy is a founding partner in aloka, a luxury textile-driven brand that begin in the interiors trade. In this role, her participation in product development and communication has been essential to developing a unique brand expression. In 2022, Amy’s team lead a brand refresh that introduced aloka to a consumer market. Together, they manage and implement creative operations, communication and marketing, sales support, and designer outreach.

Our Role

  • Overall brand direction and implementation
  • Creative direction
  • Product development
  • Designer growth and retainment
  • Sales support
  • Marketing and PR
  • Communications and management of digital media team

Hight Point Market 2022

Aloka was selected by 2022 High Point Market Style Spotters as a company to watch who is redefining home fashion through trend-setting styles. 

Lucy Penfield Style Spotter Aloka at Hampton Market

Brand Refresh and Website Redesign

Domino Press

Rue Editors Picks

Designers Today

Conception and launch of aloka’s furniture line