Aloka Home

Together with Ashu Ladha and Monik Ladha, Amy is a founding partner in aloka, a luxury textile-driven brand that launched to the interiors trade in 2021. In this role, her participation in product development and communication has been essential to developing a unique brand expression and to positioning aloka in some of the most prestigious specialty boutiques in the country. In 2022, Amy’s team lead a brand refresh that successfully introduced aloka to a consumer market. Together, they collaborate cross functionally with sourcing, design, and manufacturing and implement creative operations, communication and marketing, sales and designer outreach. In 2024, Amy and Ashu designed a small furniture line in a made-to-order capacity using their one-of-a-kind vintage textiles. Aloka has been featured in Luxe magazine, Business of Home, Domino and participated in sell-out collaborations with regional publishing giant, The Bitter Southerner.

Our Role