Editors and writers are constantly on the hunt for new people and products to cover and we don’t care who the messenger is as long as they go about it like a pro (hence the book!) New content is what fuels magazines each month. You don’t have to have a publicist to begin a dialogue with an editor but you do need to know how to approach and work with bloggers and writers to get the best possibly consideration. DIY publicity works, but only if you play by these oft-unspoken rules. When you do, it makes all the difference in scoring easy press.