Ever wondered how to get press for your product, especially popular holiday gift guides? Did you know that you should pitch editors in July if you want to be considered for their December pages? After many years of writing for top print and online publications, I found myself often giving advice like this to small business owners on how and when to pitch and how to be more successful in sharing their story.
In 2011, I wrote Recipe for Press (Pitch Your Story and Create a Buzz) to answer these questions and more on how to manage your own communications and find success through DIY public relations. Then in 2018 I authored a second book, Recipe for Press (Designer Edition) that gives interior designers all the tools they need to take advantage of the growing press opportunities available to these creative professionals.