Products

Welcome to Recipe for Press

Are you ready for media attention but can’t afford a publicist?
Consider Recipe for Press your essential #DIYPR toolbox with everything you need to win your projects, products, and your positive notice in the opinionated eyes of today’s press. A trusted resource since 2011, Recipe for Press Media List and tools are used by top publicists and savvy entrepreneurs to save time and to keep up with how top editors and freelancers want to be pitched today.


Full Pitch Kit Bundle

$210

This DIY PR toolkit is EVERYTHING you need to leverage media to create a buzz for your business, including our exclusive digital download on how to maximize and make the most of press placements when you land them! This includes PHYSICAL COPIES of the original Recipe for Press and Recipe for Press: Designer Edition plus our Pitch Wheel, a tool that you can hang in your studio to remind you when to pitch. The pdf download and access to the Media List arrive in your email upon purchase.

Recipe for Press

$23.95

The original DIY guide to being your own publicist. Even more relevant today than when it was published, this book shares editor etiquette they want you to know and shows you how to engage today’s influencers and freelancers and inspire them to write about your brand and products. This is a PHYSICAL BOOK that will be mailed to you!

Recipe for Press: Designer Edition

$35

Here’s the book with the tools that interior designers, architects, landscape planners, and product designers need to take advantage of the new media opportunities available to creative professionals. This is a PHYSICAL BOOK that will be mailed to you!

Recipe for Press Media List One-Year Subscription

$150

OUR EXCLUSIVE MEDIA LIST is PR gold and an invaluable and thoughtfully curated list of over 1350 of the country’s top editors, online editors and freelance writers in home, food, fashion, parenting, travel, business, and lifestyle. Created with entrepreneurs in mind, our list is updated weekly (rare) and our team super responsive to users. Consider this your media contact concierge! This is a subscription to the Media List that is easy to filter and also sorted by top categories. This list also includes important regional editors from popular longstanding magazines.

Pitch Wheel™

$15

We created the Recipe for Press Pitch Wheel ™ because you asked its to. This wheel hangs in your studio and was created to be an interactive tool to help remind you when and what to pitch, aligning ideas and products to editorial calendars. This is a physical tool that we mail to you.

The Pitch Roadmap

$8

There’s more than one way to pitch an editor your story. The key is to identify the one angle
that’s the best fit for the pages they write. This DIGITAL DOWNLOAD shows you how.

Post Press Kit

$8

You got press! …. Now what?

This DIGITAL DOWNLOAD is your guide to maximizing hard-earned press coverage, including the proper etiquette with those who helped along the way.