How the ultimate guides to DIY PR came about!

Recipe for Press presentation, Amy Flurry presenting

In launching my newly designed website, it occurred to me that many of you who know me or who know my DIY PR books, Recipe for Press  don’t know how I came to being an author or communications partner to brands in the interiors community.

I love sharing stories!

For the first twenty years of my professional career, I was a freelance writer and editor to national shelter and fashion publications, including Country Living, Conde Nast Traveler, House Beautiful, Better Homes & Gardens and InStyle. I primarily covered the Southeast and for five years I served as a regional editor for Lucky magazine. Inspired by this career in publishing and sensing the need for information on how to pitch from an editor’s point of view, I wrote Recipe for Press (Pitch Your Story & Create a Buzz) and took to the road, sharing my editorial insights with other creative entrepreneurs. Last year I issued a second book, Recipe for Press: Designer Edition, a book with the tools interior designers, product designers, architects and those in the interiors industry need to take advantage of the many media opportunities available to the creative professional.

Recipe for Press book     Recipe for Press front cover of book

Now I serve as a communications parter to a few amazing brands!

These days, in addition to speaking on the subject of DIY PR, I operate an independent communications studio that assists companies in developing and implementing focused communication strategies to position them for the next stage of growth. These are a few of my clients. I also enjoy nurturing along a new generation of entrepreneurs, especially those who share the same conviction that commerce and communications are integrally intertwined.

Recipe for Press interns

Life in Athens, Georgia is sweet!

I live in the sweet community of Athens, Georgia (home to REM and the B52s), am married to a musician and writer, Alan Flurry, and have two awesome children, Ellis and Camille, and two furry family members that we also share a 100-year-old Craftsman bungalow. In addition, I co-founded Paper Cut Project with Nikki Nye, the best partner a girl could hope for, and we make paper wigs and masks for luxury fashion houses around the world. Some of our work has been featured in the Victoria & Albert Museum and in the windows of Hermes, Christie’s Auction, Red Valentino and Kate Spade.

Paper Cut Project

So that’s my story, or at least how I came to authoring books on the subject of DIY PR and hauling them around the country to speak to curious designers. I like collaborating with like-minded entrepreneurs. One of these days I’ll dig up my top five articles I produced and wrote from past publications. I’m pretty sure there is a common thread to my work and approach that runs throughout!