Eleanor Rigby Home
The founders of this family-owned upholstery company and fine furniture manufacturer, based in San Diego with an exclusive manufacturing facility in Mexico, wanted to build an in-house communications team that could support the growth of interior designer accounts and relations and to position the company as one distinguished by hand-applied finishes, hand-stitched detailing and extremely comfortable upholstered seating. They also wanted to re-name and relaunch their brand to better reflect their luxury offering and their entire product line and finish capabilities.
- Guided a company rebrand, website redesign and launch
- Organized and guided in-house team on product photography and brand positioning
- Assisted founding partners in color and design selection and range building for six consecutive High Point Markets
- Structured and implemented a designer program with a goal to build designer accounts to 20% of overall business
- PR implementation and support during the twice-annual High Point Market
- Gave voice, vision and consistency to the company’s presence online and on social media platforms
Press Placements
![Furniture, Lighting & Decor magazine cover](https://amyflurry.com/wp-content/uploads/2023/07/ERH-Press-1.png)
Featured Press in Lighting & Decor
![Home Accents Today magazine cover](https://amyflurry.com/wp-content/uploads/2023/07/ERH-Press-2.png)
New Brand Mark/Logo
![](https://amyflurry.com/wp-content/uploads/2023/07/EleanorRigbyHome_Logo.png)
Press Placements
![Florida Design magazine cover](https://amyflurry.com/wp-content/uploads/2023/07/ERH-Press-3.png)
![Furniture World article screenshot](https://amyflurry.com/wp-content/uploads/2023/07/ERH-Press-4.png)
New Website Design
![](https://amyflurry.com/wp-content/uploads/2023/07/Screenshot-2023-09-03-at-12.23.35-PM.png)
![Eleanor Rigby website screenshot](https://amyflurry.com/wp-content/uploads/2023/07/ERH-website.png)