Eleanor Rigby Home

The founders of this family-owned upholstery company and fine furniture manufacturer, based in San Diego with an exclusive manufacturing facility in Mexico, wanted to build an in-house communications team that could support the growth of interior designer accounts and relations and to position the company as one distinguished by hand-applied finishes, hand-stitched detailing and extremely comfortable upholstered seating. They also wanted to re-name and relaunch their brand to better reflect their luxury offering and their entire product line and finish capabilities.

• Guided a company rebrand, website redesign and launch
• Organized and guided in-house team on product photography and brand positioning
• Assisted founding partners in color and design selection and range building for six consecutive High Point Markets
• Structured and implemented a designer program with a goal to build designer accounts to 20% of overall business
• PR implementation and support during the twice-annual High Point Market
• Gave voice, vision and consistency to the company’s presence online and on social media platforms