What’s in a list?
There are expensive lists with thousands of names that have not been fact-checked or followed, for that matter, to see if the publication still exists. And then there is our list, lovingly but painstakingly created for entrepreneurs to ensure it is helpful and that the contacts a) want to be pitched b) are still in their position and c) that their email contact is current.
We issue our list as a new product every January because of the revolving-door nature of editorial and we maintain it’s price (only $150) so that it’s affordable for those it’s intended to help. Every May our team dedicates three weeks to a thorough update, tracking the movement of editors and adding new publications, just in time for pitching holiday gift guides. This May, we added 73 new publications, resulting in over 1,100 contacts. The update is free and sent to anyone who purchased the list in the months prior.