An Essential Guide to Pitching Your Projects

Amy Flurry giving a presentation

Is your design work ready for media attention? Then Recipe for Press is your one-stop resource for getting your work published. Follow these steps to demystifying how to get press for your projects!

Step 1:   Read Amy’s BookRecipe for Press front cover of book

She had so much to say on the subject, Amy wrote a book just for interior designers, architects, landscape planners, and product designers. Nowhere will you find a more comprehensive approach to creating a pitch strategy, crafting a successful pitch, and steering clear of the little mistakes proven to kill big press opportunities. You’ll also learn why defining the purpose before your pitch makes it easier to create a roadmap and how to navigate the many opportunities available to you to get published. These all play big roles in your communications planning.

Step 2:   Learn from the experts

Don’t just take Amy’s word for it. Learn from the dozens of design industry influencers featured in her book, including acclaimed design firm, Cloth & Kind; national floral and interiors stylist Catherine Dash; and publisher Adam Japko, who share their proven “recipes for press” and ideas for getting their work in front of the right people and positioning your firm.

Step 3:   Purchase the media listIllustration of 2020 Media List

There’s not a better active and up-to-date list of relevant editors, market editors, and freelancers for interior design, lifestyle, and fashion categories than the Recipe for Press Media List. For all of the reasons we’ve written about here, we stand by this ultimate resource to finding the right people to pitch. More than a list, it’s an essential tool for learning about the people on the list.  Each contact includes an email, a social media link that we use as backup verification, and a notes section with extra information and submission preferences.